This Privacy Policy describes Silver Lining Estate Plan, PLLC’s approach to Privacy and provides information about how we collect, use, process, and disclose personal information.

What This Privacy Policy Covers

This Privacy Policy describes how Silver Lining Estate Plan, PLLC uses personal information in connection with goods and services sold by us, and the use of our website unless otherwise listed below.

Activities not covered by this Privacy Policy are:

• Personal information that may be collected or used by other businesses when you click on third-party links found on our website or use social media widgets that we provide.  You can refer to the privacy policy of third-party websites and services for information about their privacy practices.

• Personal information collected and used in connection with our employment activities, including activities related to job applicants.

Approach to Privacy    

We take your privacy seriously and are mindful of potential concerns about how we use the personal information we collect from and about you.  In addition to this Privacy Policy, we have internal policies and practices designed to keep your personal information secure and to ensure that information about you is only used consistent with this Privacy Policy.

The Personal Information We Collect

In this section of the Privacy Policy, we explain the types of personal information we may collect.  The specific information that we may collect about you depends on the type of interaction and the types of products considered or purchased.

We potentially collect the following categories of personal information:

Identifiers: Examples of the types of identifiers that we may collect include real names, nicknames, postal addresses, online identifiers, Internet Protocol addresses, email addresses, and account numbers.

Sensitive Information: Examples of the types of sensitive information that we may collect includes social security, driver’s license, state identification card, and passport numbers, and usernames and passwords for accounts connected to our website.

Characteristics protected under some laws: Examples of the types of characteristics that we may collect include age, national origin, citizenship, marital status, medical information, sex, and veteran or military status.  We do not use this type of information to analyze your health, sex, gender identity, or sexual orientation.

Professional and employment-related information: Examples of the types of professional and employment-related information we may collect includes information about professional status and affiliations, employment history, salary, and employment status.

Other types of information: Examples of other types of information include physical characteristics or descriptions of you, telephone number, insurance policy number, financial information including bank account, credit card, and debit card numbers, and health insurance information.  It also includes additional information provided to us directly by you, such as when you complete a questionnaire, answer a survey, or receive an attorney consultation. 

Where We Collect Personal Information    

In this section of the Privacy Policy, we explain where and how we collect personal information.

Customers: Much of the personal information that we collect comes directly or indirectly from our customers and prospective customers.  Information that is collected directly from you is information that you provide when you complete a form online, use a chat feature, or speak to us on the phone.  We may also collect information indirectly about you when you interact with our website, using cookies and other tracking technologies.

Related Parties: We may collect information about you from someone you know.  For instance, if you are a beneficiary of a customer’s Last Will and Testament or Trust, we may be given information about you by that customer to complete the documentation.

Publicly/Commercially Available Information: We may collect information about you from publicly available sources of information, including government records, social media sites, and other commercially available sources of personal information.  Examples of the type of information we may collect from publicly available sources are whether your entity is in good standing with a Secretary of State or whether you have recently expressed interest in purchasing a product that we sell.

How We Use the Personal Information We Collect

In this section of the Privacy Policy, we explain our commercial and business purposes for collecting information.  We use the information that has been collected for the purposes listed below and may combine information that we have collected from multiple sources to fulfill these purposes.

If we decide to use the personal information we have collected for additional purposes that are inconsistent with what is described below, we will let you know of our plans and give you information about your legal rights regarding your personal information.

Providing Products and Services: We use personal information to provide and support our products and services.  Examples of these uses include producing and delivering documents purchased by customers, administering our website, and displaying content based on customer preferences.

Security: We use personal information to ensure we maintain appropriate security over computer networks and our physical facilities, as well as detecting fraud or other suspicious activities.

Marketing and Advertising: We use personal information for marketing to current and prospective customers. 

Product Development: We use personal information for product development, including improving our existing products and developing new ones.

Analytics: We use personal information for various types of analytics.  We may also use the information to develop inferences from the information we collect regarding customer preferences, characteristics, predispositions, behaviors, and attitudes.

Operational Purposes: We use personal information for operational purposes, and the operational purposes of our service providers, business partners, affiliates, and subsidiaries. 

Financial Reporting: We use personal information in connection with various types of financial reporting and other similar internal uses.  Examples of the types of financial reporting that we may use personal information includes internal budgets and projections, compensation calculations, and public reporting.

How We Disclose Personal Information

In this section of the Privacy Policy, we explain to whom we disclose personal information and under what circumstances we may make a disclosure.

Businesses Providing Services: We may disclose personal information with other businesses to provide you with products and services.  Personal information disclosed to other businesses will be subject to those third parties’ privacy practices.  For instance, we may use credit card processing companies for purposes of processing payments or providing identity verification services. 

Parties Related to You: In limited circumstances, we may provide information about you to someone you know.  For instance, we may provide information connected to your estate planning documents to a beneficiary or heir upon receipt of a death certificate. 

Required by Law: We may disclose personal information as required by law, such as in response to a subpoena or a lawful request by a public authority, including to meet national security or law enforcement requirements, or similar legal processes.  We may also disclose personal information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a legitimate request from a government entity.

Parties Related to Us: We may disclose personal information with businesses controlling, controlled by, or under common control with us.  If we are merged, acquired, or sold, or if some or all of our assets or equity are transferred, we may disclose or transfer consumer data in connection with the associated transactions.

How Long We Retain Your Personal Information

We retain your personal information for at least as long as it is necessary to fulfill the purposes for which we collected the data, to provide you with services and products, to comply with our data retention obligations, and to successfully run our business.

Security and Identity Verification Practices

We are committed to protecting the personal information that we collect and ensuring our products and services are provided in a secure manner.  We have implemented security measures designed to protect the personal information that we maintain.  This includes implementing physical, technical, and administrative safeguards to secure the information we collect.  We use industry-standard SSL/TLS to transmit payment card information. We also regularly monitor our systems for possible vulnerabilities and attacks.

Regardless of the measures and efforts that we take to protect personal information, we cannot guarantee absolute protection and security of your personal information.  For instance, when we transmit documents to you via mail delivery services or electronically, there remains the possibility that this information may be misdirected, misdelivered, or intercepted. 

We encourage you to take precautions in protecting the information that you share with us.  For example, we encourage you to set strong passwords on your account and avoid sharing your password with anyone.  Where available, we encourage, and may at times require, you to utilize multi-factor authentication to further ensure access to your account is restricted.

If you believe that you have discovered a security vulnerability in our website or services, you may let us know by contacting us. If you believe that someone has accessed your personal information or that your personal information has been misused, please let us know immediately.

Updated: May 7, 2023